Discovery
Understand the product, the users, and what success looks like.
Sometimes this means strategy.
Sometimes it means fixing what already exists.
Explore
Test ideas, challenge assumptions, and shape direction.
A lot of the best decisions happen before the UI.
Design
Build the product experience.
Flows, screens, states, edge cases—everything should connect.
Refine
Tighten the details that improve clarity and usability.
Better UX. Better communication. Better decisions.
Ship
Clean handoff. Clear structure.
Design that’s ready to be built, not reinterpreted.
